1998
The first bench
Fakhri begins his apprenticeship in the family workshop, learning hand-engraving from his father.
The FounderFakhri
Fakhri
Tarabein
Founder & Creative Director — Sam & Bros
A jeweler by inheritance, a designer by obsession. Three decades at the bench distilled into a single idea: jewelry is a quiet way of paying attention.
In his own words
"I don't design jewelry. I listen to stories — and let the metal remember them."
Fakhri Tarabein
Chapter I — Origin
OriginA workshop, a father,
A workshop, a father,
and a quiet promise.
Fakhri grew up in a workshop that smelled of polish and pitch. His father, a master jeweler, never spoke about jewelry as a business — he spoke about it as a responsibility. A wedding band wasn't merchandise. It was something a family would touch for the next hundred years.
He began at the bench at sixteen, learning hand-engraving before he learned design. The lesson was uncompromising: master the craft first, and only then earn the right to invent.
Sam & Bros is the continuation of that promise. A house built not on collections, but on commissions. Not on trends, but on lives.
Philosophy
Three principles, unmoved by season.
01
Craftsmanship
Hand-finished at the bench by jewelers who measure their careers in decades, not seasons. Each setting, each polish, each engraving — done by hand.
02
Provenance
Every diamond and coloured stone is traced from mine to setting. We refuse anonymity in our materials; the story of the stone is part of the story of the piece.
03
Legacy
Pieces engineered to be repaired, resized, and inherited — never replaced. Built so the next generation receives more than an object: they receive a memory.
The AtelierEvery commission
Every commission
begins at this bench.
Morning begins with sketches — by hand, in pencil, on tracing paper. Conversations with clients are slow, often spanning weeks. Stones are sourced, matched, and reviewed under daylight. Only then does the metal meet the flame.
Fakhri still oversees every commission personally. No piece leaves the atelier without his signature.
The Hands
Techniques carried forward, one piece at a time.
- 01Hand engraving — millgrain & florentine
- 02Micro-pavé diamond setting
- 03Lost-wax casting in 18K & platinum
- 04Hand-finished bezel & bead settings
- 05Traditional filigree & granulation
- 06Stone matching & colour grading
MilestonesA timeline,
A timeline,
measured in commissions.
Six chapters across nearly three decades. Each one a quiet expansion of the same idea — that jewelry is the slowest form of attention.
06
Chapters
1998 — 2025
- 2006
First private commission
A bespoke engagement ring becomes the founding philosophy: every piece begins with a conversation.
- 2012
Sam & Bros founded
The atelier opens its doors, dedicated entirely to commissioned and heirloom fine jewelry.
- 2018
The Heirloom collection
A signature line built around resettable, generation-aware design.
- 2022
International atelier
Expansion into private consultations across the Gulf and Europe.
- 2025
The next chapter
A new bespoke studio dedicated to one-of-one high jewelry commissions.
A ConversationFour questions,
Four questions,
four quiet answers.
With Fakhri Tarabein
- 01
What does a piece of jewelry need, before anything else?
A reason. Material is easy. Reason is what makes a piece survive the decades.
— Fakhri
- 02
What's the first question you ask a new client?
Not what they want. I ask them to tell me about the person who will wear it, or the moment they're trying to hold on to.
— Fakhri
- 03
What do you refuse to compromise on?
Provenance, finishing, and time. A great piece cannot be rushed — and I would rather lose the commission than lose the standard.
— Fakhri
- 04
What do you hope someone feels, fifty years from now, holding one of your pieces?
That someone, somewhere, paid attention. That's all jewelry really is — attention, made permanent.
— Fakhri
Selected Recognition
VOGUE ARABIAHARPER'S BAZAARROBB REPORTTHE NATIONALGULF BUSINESS
Signed,
Fakhri Tarabein — Founder
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